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West End Worldwide to bring gaming to life at three-day Dubai festival


Official entertainment partner to light up Insomnia Dubai Gaming Festival!

Stunt and stage performers will produce showstopping game re-enactments from Fortnite, Overwatch, Assassins Creed and PUBG at Insomnia Dubai, the Middle East’s biggest gaming festival next month.
West End Worldwide has been appointed official entertainment partner for the three-day gaming event at Meydan Grandstand from October 17-19.
The multi award-winning team of producers, technical designers and cast, who have produced over 50 West End productions, are set to light up the Insomnia main stage with an explosive array of daily performances.
Entertainers will be descending on Dubai from all corners of the globe.
The Skate Squad, a talented team of roller-skaters, ice-skaters, skateboarders and extreme stunt-bladers, will be flying in from London, especially to perform at Insomnia Dubai. And The S3 Freestyle Team, which features the best street players of the moment, will be coming all the way from Paris to kick up a real storm at the Insomnia main stage.
Canadian compere Alan J Roberts will be hosting the live stage action, supported by Bahrain anchor Baraa Abdulla, with lots of competitions, including Just Dance, Lip Sync and, of course, Cosplay!
Dubai 92's Catboy will also be running a gaming quiz to find out who can outsmart the publishers. The line-up will also feature demonstrations, workshops, influencer talks, special guest appearances, walkabout characters, retro flash mobs, meet and greets, and much more.
For all the Cosplayers out there, Friday, October 18, will be will devoted to Gaming Cosplay. From the sublime to the intentionally ridiculous, Insomnia Dubai will have Cosplay competitions and experiences for all ages, levels and abilities.
There will be top prizes on offer, including an impressive $8,000 which is up for grabs in the ‘pro’ category, and $2,000 for the ‘amateur’ category. All the Cosplay competitions will be judged by some of the best regional and international players, including Rian, Sumi and Vega. 
Early bird tickets are priced at AED75 for a single day ticket, AED200 for a weekend ticket (for all three days), and groups of four can avail of a ‘Friends and Family’ discount price of AED250 for a day ticket, or only AED700 for weekend tickets. All tickets can be purchased online through Virgin Megastore and Platinumlist.